La maison· 5 August 2026
Why we show what has run out
Saying "there is none left" loses one sale today and wins ten afterwards.
A bakery website usually shows everything it can make. Ours will also show what is gone, this morning, in this shop.
The arithmetic
Someone who comes up for a tart and leaves empty-handed does not come back next week. Someone who reads "sold out — back at 9:30" comes back at 9:30.
What it takes
That the shop keeps it up to date. It is one more gesture in a day that already has many, and it is the only reason few houses do it.
- house
- honesty